Lately, I’ve been hanging out at TiE meetings coming across entrepreneurs. Most of them, do things differently. Someone sells property in a different way (like groupon does), another advices businesses, a team of 3 co-founders sell restaurant discount coupons and so on.
What’s common between most of these entrepreneurs is they proudly bank on earning big bucks by “doing things differently”. I feel most people are missing the main point. In a global market today, you cannot be different, there will be many others like you that you’re not aware of. You’ve gotta be exceptional and ahead of the game to stay in the game.
IndiGo, Blue Frog, Amazon, Starbucks, Virgin are just not different. Are they?